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Inside the Kardashians’ big plans for kids to take over family’s nearly $3B empire with skincare, toy & clothing lines

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The Kardashian grandchildren are set to take over the family empire

THE KARDASHIAN family has big plans for the grandchildren to take over the family’s nearly $3billion empire with skincare, toy, clothing and more lines. 

The most popular brands of the family include Kim’s company SKIMS, Kylie’s Kylie Cosmetics, Kylie Skin and Kylie Baby, Khloe’s Good American, Kendall Jenner’s 818 Tequila, Kourtney’s Poosh and Rob’s Arthur George. 

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The Kardashian grandchildren are set to take over the family empireCredit: KIM KARDASHIAN/INSTAGRAM
Kylie's daughter Stormi has trademarks for toys, clothing, skincare and more

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Kylie’s daughter Stormi has trademarks for toys, clothing, skincare and moreCredit: Instagram @KylieBaby

The Kardashian-Jenners are setting their children up to take over the empire, as the stars have filed various trademarks for their children

In February 2019, Kylie, 24, filed five trademarks for her daughter’s name Stormi Webster. 

The first trademark covers toy products, including: “Toy figures, doll accessories, dolls, drawing toys, infant toys, mechanical action toys, electronic action toys, playsets for action figures, soft sculpture toys, bath toys, puzzles, party games, toy jewelery, bats for games, puppets, hand-held units for playing electronic games, children’s educational toys for developing fine motor and cognitive skills, musical toys, toy food, toy cookware, toy cameras, baby gyms, playground balls and sport balls.”

The second trademark is for “advertising” and “endorsement services” to promote the brands and goods such as “apparel, apparel accessories, toys, sporting goods, beauty products, cosmetics, skincare and fragrances.”

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The third filing follows directly in the Kylie Skin owner’s footsteps, as it includes: “Non-medicated skin care preparations, skin moisturizers, skin lotions, skin creams, skin cleansers, skin serums, facial oils, body oils, bath and shower gels, bubble bath, body powders, cosmetics, cosmetic preparations, fragrances, hair care preparations, hair styling preparations, nail polish, nail polish remover and nail care preparations.”

The fourth trademark is clothing and accessory-based, as it covers: “Bottoms as clothing, coats, dresses, footwear, headwear, jackets, jumpers, loungewear, rompers, scarves, shirts, sweaters, tops as clothing, undergarments, socks, hosiery, swimwear, cloth bibs, gloves, sleepwear, one piece garment for infants and toddlers, costumes for use in children’s dress up play.”

The fifth includes “appearances by a celebrity.”

Stormi, 4, has already kicked off her career, as she is the face of Kylie Baby. 

Kim’s children North, 8, Saint, 6, Chicago, 4, and Psalm, 2, Rob’s daughter Dream, 5, and Khloe’s daughter True, 4, all have the same trademarks as Stormi.

TRUE MOGEL

True also has a series of “True & Khlo” trademarks filed in January 2020, including one that covers: “Retail store services featuring gifts, apparel, apparel accessories, cosmetics, skincare, beauty products, bath and shower products, hair care and hair styling products, furniture, home furnishings, home accessories, textiles, linens, bath and shower accessories, travel accessories and cases.”

The second is for “belts, bottoms, coats, dresses, footwear, gloves, headbands, headwear, jackets, loungewear, scarves, sleepwear, socks, swimwear, tops and undergarments.”

The third is for “travel cases,” while the fourth covers “bath products, body sponges and loofah sponges, bathroom caddies for household use, bath accessories, namely, holders, toothbrush holders, toilet paper holders, soap dishes and soap dispensers, and wastebaskets.”

The final trademark covers “hair care products, hair detangling preparations, hair styling preparations, non-medicated skin care preparations, skin lotions, skin creams, skin cleansers, body scrubs, body oils, body powders, bath bombs, bubble bath, bath soaps, non-medicated bath salts, cosmetic preparations for the bath, cosmetics and more.”

True also appears alongside her mom in Nurtec commercials, which is a migraine medication. 

While Kourtney’s children Mason, 12, and Penelope, 9, and Reign, 7, do not have trademarks, her lifestyle brand Poosh is named after her daughter’s nickname. 

KRIS’ TURN

As Kris has helped launch and manage her children’s business, she is now starting her own company.

The Sun previously reported Kris, 66, filed a trademark for Kristan on February 25, 2022. 

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According to the United States Trademark and Patent Office, the mark covers “tops as clothing, bottoms as clothing, caftans and loungewear.”

The name of the company appears to be a combination of Kris’ birth name, Kristen, and caftan, a clothing item The Kardashians star often wears. 

True, Stormi, Chicago, Dream and Psalm [pictured] all have trademarks in their names

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True, Stormi, Chicago, Dream and Psalm [pictured] all have trademarks in their namesCredit: Instagram/@kimkardashian
The Kardashians have created an over $3billion empire

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The Kardashians have created an over $3billion empireCredit: Instagram
Kris has even launched her own company for caftans

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Kris has even launched her own company for caftansCredit: Instagram/Kris Jenner

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