Swedish financial wellbeing platform Dreams has announced a strategic partnership with Mastercard to deliver sustainable banking products for financial institutions.
Through the partnership, the two firms aim to develop digital banking solutions that will help banks bolster their ESG credentials and encourage customers to adopt more sustainable consumption habits.
Henrik Rosvall, founder and CEO of Dreams, says, “Through our strategic alliance with Mastercard, we can catalyse digital customer journey transformations within Mastercard’s existing network of banks and financial services, and provide our unique SaaS (Software-as-a-Service) at the fingertips of millions of people.”
Using a methodology rooted in psychology, neuroscience and behavioural economics, Dreams claims its products drive behavioural change towards a more sustainable way of living and increased financial wellbeing.
“Banks who embed our solutions in their offering can capitalise on this expertise to boost customer engagement and digital sales, accelerate their transformation towards net zero, and take a leading stance in the fight against climate change and increased financial wellbeing,” Rosvall adds.
Founded in 2016, Dreams says its B2C money-saving app has helped more than 500,000 users in the Nordics save and invest money for the future.