Automotive Transformation Group is partnering with Infinity call contact centre specialist Infinity.
Infinity’s platform provides end-to-end insight for consumer phone calls, tracking the user journey before, during and after the calls to highlight where a lead has come from, optimising use of key marketing channels and spend.
It pinpoints the channels that consumers have travelled from, and which web pages generated call interest.
With a fully integrated approach also connecting offline and digital activity through trackable phone numbers, the platform provides the intelligence needed to optimise an organisation’s marketing strategy and associated costs for specific products.
Secure analysis of in-call content is also conducted via the innovative platform, with speech recognition and machine-learning technology providing insight into conversations and highlighting topics at the core of the buyer’s enquiry.
Tim Smith, chief revenue officer, Automotive Transformation Group, said: “Developing a comprehensive understanding of how consumers interact with digital and offline channels is critical to generating a successful sales and marketing strategy.
“Our partnership with Infinity will allow our customers to obtain the end-to-end data and insights needed to enhance the efficiency of their operations, manage their resources effectively and work even smarter to secure more sales as cost-effectively as possible in an increasingly competitive market.”