Home UK & World Black Women Are Getting Tired Of Wearing Wigs. Here’s Why

Black Women Are Getting Tired Of Wearing Wigs. Here’s Why


“Taking pictures, make sure you can’t see no lace, that wig secure like the money in a safe.” So goes the Chloe x Halle song, Do It. And those lyrics signify just how normalised wig-wearing is for Black women. Growing up it was normal to see your mum, aunts and even grandmas wearing one.

But the state of wigs have evolved a lot since they started wearing them.

I was 17 when I first ventured into the world of wigs and these were the days of closures. A closure is your bog-standard wig that usually features clips or an elastic band to ensure it stays in place all day. In fact, they’re perfect for everyday use, because they’re so easy to put on and take off.

Now we also have the frontal wig, which has really taken off in the past couple of years. When Chloe and Halle sing, “Make sure you can’t see no lace”, they are referring to the lace on a frontal wig. A frontal differs from a closure wig as it’s typically glued down to your hairline so it looks more like your own hair.

As Martha O explains on the Natural Girl Wigs blog: “One way to identify frontals is that they are used to recreate the hairline from ear to ear, while closures are used to recreate the natural parting of the hairline.”

Frontal wigs have grown in popularity, especially online. But head to TikTok and you’ll see more and more Black women who are tiring of their wigs, too.

This sentiment isn’t part of the natural hair movement per se – many Black women still enjoy wearing fake hair – but we want to explore different options. Options such as tape-ins, pony-tails and natural hair extensions. The kind of options that have been available to white women for much longer.

This is something that Tendai Moyo and Ugo Agbai, co-founders of Ruka Hair, have also observed. Ruka is a Black-owned hair business that aims to provide Black women with hair extensions in different textures and formats. As well as selling online, it now has a physical shop in Westfield Stratford City and also works with a network of “co-creators” (in its lingo) who test out products.

“What we’ve noticed is Black women having less attachment to a particular style. We’ve seen more people experimenting with their own hair in various formats like ponytails and clip-ins,” Moyo tells HuffPost UK.


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