In 2016 the iconic SuperRebel® Kidsgear brand was created. A sports and
street couture brand designed for rebellious kids.
We're not just a fashion brand, but a fashion statement. Bold, outspoken, smart and stylish are the
values for the design of every collection. Besides this we improve all the time
on quality and we try to be as sustainable as possible because we love to
protect the planet for our kids and their kids.
We believe in selective distribution, so you won't find SuperRebel® Kidsgear on every street corner.
Every year we bring at least 4 collections. The marketing communication
strategy is mainly focussed on brand ambassadors and influencers.
(SuperRebel® Army, kids of celebrities and talents). Social media and
partnerships are mainly used to build the brand and we always work together
with the best available photographers. It is our aim to become the coolest
brand for kids on the planet. Loved by kids and their parents. SuperRebel®
Kidsgear is a partnership between Brand Works and SuperRebel.
The brand is not only available in The Netherlands, but also in Germany, Austria,
Switzerland, Italy and many other countries. We are available online via stores like
Zalando, Bol.com, Intersport and Kleertjes.com, but also via exclusive
fashion and sports stores like Intersport, Daka Sport, Skihut.