Vogue Williams has joined up with Peppa Pig to help educate families on the importance of protecting our oceans.
Today is World Oceans Day 2022 and to mark the occasion, Vogue and Peppa are picking up litter to teach a lesson on saving our waters.
Over half of parents surveyed agree children and grandchildren are their biggest motivators to live more sustainably. And the oceans are facing a huge threat from waste dumpage, climate change and overfishing.
Vogue, Peppa and a host of young litter pickers from a local nursery along with environmental organisation Cleaner Seas Project, joined forces to help clean up the Thames riverbank.
Peppa Pig’s partnership with the Cleaner Seas Project will see a further 10 beach and river clean ups organised across the nation throughout June.
Children from selected primary schools up and down the country will be encouraged to follow Peppa in taking small steps towards cleaner oceans and a more sustainable future for our planet.
Cleaner Seas Project and leading educational publisher, Twinkl, will provide free Peppa Pig activities and interactive resources for families and early learning providers to help raise awareness about the little steps they can do at home to make a big difference to our seas.
As 32% of the 78 million tonnes of plastic packaging produced annually is left floating in our oceans – equivalent to pouring a rubbish truck filled with plastic into the ocean every minute*, the campaign aims to teach families the importance of recycling and proper waste disposal that can help prevent the problem from the very source.
New research shows that the majority (96%) of children aged 6-16yrs old think they and their family could do more to be more sustainable.
When it comes to helping reduce the amount of plastic reaching our oceans, 27% of parents aged 45-54 found their biggest driver of sustainability within their own home to be their children.
Many kids are motivated to have a sustainable lifestyle, 29% of those surveyed say seeing pictures of sea life surrounded by plastic pollution is their biggest motivation.
The project is also being supported by Asda, which is launching a special line of Peppa Pig x World Oceans Day clothing through the supermarket’s fashion brand, George.
The range includes ocean themed designs produced using more sustainable and recycled materials.
‘Joining Peppa Pig on World Oceans Day to raise awareness of this important topic means a great deal to me,’ said Vogue.
‘We’re so lucky to have beautiful beaches and rivers to enjoy but it can be easy to take these wonderful spaces for granted.
‘Theodore is only three but already loves the recycling bin at home and I’m hoping with this campaign he and all the little ones around the UK can be encouraged to understand that everyone has a role to play in helping protect our planet, whether at home or in any environment they find themselves in.’
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