Bread on the line: The Standard’s Christmas appeal hits the £2m mark

    Bread on the line: The Standard's Christmas appeal hits the £2m mark


    Evening standard Christmas address to help the people struggling under the weight of rebellion cost of living thanks to a £100,000 donation from British Airways and eBay on Friday.

    On the Breadline, our joint venture with sister title The Independent in partnership with Comic reliefalso received support from Hollywood and TV stars Olivia Colman and David Tennantwhich appealed to readers to “relieve the pressure on families who don’t know where to turn.”


    Colman said: “If you’re looking for a way to help ease the huge burden and pressure families face at this time of national crisis, please consider supporting the Evening Standard and Independent’s incredibly important appeal to raise money with Comic Relief and support them as it vital this winter.”

    How you can help

    Help the children and communities most affected by the cost of living crisis

    Donate here

    Tennant added: “Together we can ease the pressure and take some of the stress out of families who don’t know where to turn – by supporting this much-needed emergency appeal, we’ll get support like food, warm clothes and energy cards. the people who need it the most.” The money raised will be given as grants to community organizations that support disadvantaged people in London and across the UK.

    Other big donors so far include Sainsbury’s and Amazon, who have donated six-figure sums on top of the initial £1 million pledged to Comic Relief. Lisa Tremble, Chief Corporate Affairs Officer, British Airways, said: “We have been proud to support Comic Relief for over 12 years, raising a staggering £27m thanks to the generosity of our customers and colleagues. We know our help is needed now more than ever to support families as the cost of living crisis intensifies, so we’re delighted to support this campaign.”

    Murray Lambell, General Manager of eBay UK, said: “eBay is committed to creating economic opportunity for all and we are proud to support this timely winter appeal to tackle the cost of living crisis. At eBay, we know the power of community, so our eBay for Charity platform allows our users to get involved.

    “Whether you choose to give a percentage of your earnings when you sell on eBay, donate through our ‘Give at checkout’ feature or give directly to the On the Breadline appeal with Comic Relief through our website advertising, you there is an opportunity to make a difference this winter.”


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