The Emirates UK SailGP team announces a three-year partnership

DUBAI, 16th February 2023 (WAM) — Emirates and the Great Britain SailGP team today announced a three-year sponsorship agreement.

Under the agreement, Emirates will become the first-ever title sponsor of a sailing team, starting with the race in Sydney on February 18 and 19, 2023.
Emirates’ signature ‘Fly Better’ logo will be seen on the Great British F50 racing boat with prominent branding in the center of the wing and hull. The airline’s iconic logo will also appear on the front and back of apparel, sailing gear and team kit.

Sir Tim Clark, President of Emirates Airline, said: “We are delighted to announce our new partnership with one of the world’s most successful sailing teams. Emirates and the UK SailGP team share common values, ambition and drive – making this partnership a natural fit. Together we will take the sport to the next level, bring fans closer to the action and deliver a world-class experience to customers around the world. We also look forward to working closely with our partners on joint sustainability initiatives that will make a real impact – on and off the water.”

Emirates Great Britain SailGP Team CEO and Driver Sir Ben Ainslie commented: “This is the pinnacle of a partnership that delivers both commercial value and supports our sustainability ambitions to support three million young people in the fight against climate change.”

Under the sponsorship agreement, the airline will receive a wide range of benefits including: marketing, digital and social media rights; VIP hospitality tickets; meet and greet access to athletes including Sir Ben Ainslie and Hannah Mills, OBE, the world’s most decorated Olympic sailors; and exclusive features such as the “Sixth Seaman Experience” for Emirates fans to experience the action first-hand on the water.

In line with the UAE’s declaration of 2023 as the ‘Year of Sustainability’, the new sponsorship will also open up more opportunities for Emirates and the UK SailGP team to undertake joint global environmental campaigns with the common goals of reducing emissions, responsible consumption and preserving biodiversity.

The Emirates and UK SailGP team will also support wider sustainability issues such as gender equality. SailGP has launched a women’s journey to create an inclusive sporting championship with gender equality at its core – where the best athletes have an equal opportunity to compete in the F50.” Emirates Group also recently signed the UAE Gender Balance Council Pledge, committing to increase the representation of women in leadership positions to 30 percent by 2025.

In the global sailing calendar, the Emirates Great Britain SailGP team will compete in the remaining races of SailGP Season 3 with the iconic Emirates-branded F50 boats on display in Sydney, Christchurch and during the Grand Final in San Francisco on 6 and 7 May. 2023. The airline will also continue to support the team for the next three seasons of the racing calendar.